Under Armour Inc., founded in 1995, makes undershirts and other athletic gear using moisture-wicking fabric. This is an example of a pioneering new entry.

Question

Quizplus · Accepted Answer

An adaptive new entry approach does not involve reinventing the wheel, nor is it merely imitative either. It involves taking an existing idea and adapting it to a particular situation. Under Armour successfully modified and adapted existing products to create new value.