Developed in 1993, WorldWideWeb, later named Nexus, was the first web browser. It radically changed how users access information on the Internet. This is an example of a pioneering new entry strategy.

Question

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New entrants with a radical new product or highly innovative service may change the way business is conducted in an industry. This kind of breakthrough of creating new ways to solve old problems or meeting customer needs in a unique new way is referred to as a pioneering new entry. If the product or service is unique enough, a pioneering new entrant may actually have little direct competition.

Developed in 1993, WorldWideWeb, Later Named Nexus, Was the First