The success of an adaptive new entrant can be limited, if the value proposition is perceived as being unique.

Question

Quizplus · Accepted Answer

There are several pitfalls that might limit the success of an adaptive new entrant. First, the value proposition must be perceived as unique. Unless potential customers believe a new product or service does a superior job of meeting their needs, they will have little motivation to try it.

The Success of an Adaptive New Entrant Can Be Limited