Within a worldwide market, the most effective strategies are neither purely multidomestic nor purely global.

Name: Within a worldwide market, the most effective strategies are neither purely multidomestic nor purely global.
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Question

Quizplus · Accepted Answer

All firms must balance the need to lower costs (where highly standardized products are preferred) with the need to be responsive to local pressures (where differentiating offerings is required). Most strategies incorporate some elements of both.

Within a Worldwide Market, the Most Effective Strategies Are Neither