Customer needs and interests are becoming increasingly divergent worldwide, according to Theodore Levitt.
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Q8: Theodore Levitt,a marketing strategist,argued that people around
Q18: Many international firms are increasing their efforts
Q24: International expansion can extend the life cycle
Q25: Firms can lessen political instability and adverse
Q26: The World Bank publishes the Euromoney magazine
Q27: A disadvantage of international expansion is that
Q28: Expanding the global presence of a firm
Q30: In choosing one of the four basic
Q31: Within a worldwide market, the most effective
Q34: Among the assumptions of Theodore Levitt that
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