When using a BCG matrix, a business that currently holds a large market share in a rapidly growing market and has minimal or negative cash flow would be known as a
A)Star.
B)Dog.
C)Cash Cow.
D)Question Mark.

Question

Quizplus · Accepted Answer

Each of the four quadrants of the BCG Portfolio grid has different implications for the SBUs that fall into that category. Stars are SBUs competing in high-growth industries with relatively high market shares. These firms have long-term growth potential and should continue to receive substantial investment funding.

When Using a BCG Matrix, a Business That Currently Holds