In the BCG Growth Share Matrix, the suggested strategy for Stars is to
A)milk them to finance other businesses.
B)invest large sums to gain a good market share.
C)maintain position and after the market growth slows use the business to provide cash flow.
D)not invest in them and to shift cash flow to other businesses.

Question

Quizplus · Accepted Answer

Stars are SBUs competing in high-growth industries with relatively high market shares. These firms have long-term growth potential and should continue to receive substantial investment funding. When growth slows, they may become Cash Cows themselves.

In the BCG Growth Share Matrix, the Suggested Strategy for Stars