Top executives should use email for monthly blasts to employees to discuss company health and other specific issues.

Question

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Email can be a means for top executives to communicate information efficiently. For example, Martin Sorrell, chairman of WPP Group PLC, the huge 17 billion USD advertising and public relations firm, is a strong believer in the use of email. He emails all of his employees once a month to discuss how the company is doing, address specific issues, and offer his perspectives on hot issues, such as new business models for the Internet.

Top Executives Should Use Email for Monthly Blasts to Employees