The static nature of the SWOT assessment is a positive advantage for it as an evaluation framework.

Question

Quizplus · Accepted Answer

A key weakness of SWOT is that it is primarily a static assessment. It focuses too much company attention on one moment in time. Essentially, this is like studying a single frame of a motion picture. You may be able to identify the principal actors and learn something about the setting, but it does not tell you much about the plot.

The Static Nature of the SWOT Assessment Is a Positive