Straight-sell message executions are commonly used with _____ advertising appeals.

Question

Quizplus · Accepted Answer

Straight-sell message executions are factual and informative in nature and work best with rational advertising appeals, which provide logical reasons and evidence to persuade consumers to buy a product or service. Emotional appeals, on the other hand, focus on creating feelings and associations with a brand, while teaser and transformational appeals use curiosity, imagination, and social identity to generate interest and loyalty.

Straight-Sell Message Executions Are Commonly Used with _____ Advertising Appeals