The opening vignette talks about the latest interactive ads from Skittles,called "Create the Rainbow",where consumers can create their own Skittles ads online using various "wacky" scenarios.Which ad execution technique is being used in this ad?

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The ad execution technique being used in the Skittles "Create the Rainbow" interactive ads is humour. The ads are encouraging consumers to create their own wacky scenarios, which implies humour and entertainment.

The Opening Vignette Talks About the Latest Interactive Ads from Skittles,called