Each of the following is a source of guidelines for the emotional portrayal of motive found in the creative tactics suggestions of the R&P planning model EXCEPT:
A) execution style
B) like ad
C) authenticity
D) intensity of benefit claim
Correct Answer:
Verified
Q63: Some marketers have moved to using _
Q64: According to the FCB planning model,for which
Q65: During which stage of the commercial production
Q66: According to the FCB model,the _ strategy
Q67: A series of drawings used to present
Q69: It is important for marketers to carefully
Q70: _ is an occupational term in the
Q71: During which stage of the commercial production
Q72: A recent trend among major advertisers is
Q73: A written version of a commercial that
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