According to the FCB model,the _____ strategy is for highly involving products where rational thinking and economic considerations prevail.

Question

Quizplus · Accepted Answer

The informative strategy is used for highly involving products where rational thinking and economic considerations play a significant role. This is because consumers in this stage tend to seek detailed information about the product to make an informed decision. The other options - habitual, affective, and dissonance reduction - are not relevant to this scenario.

According to the FCB Model,the _____ Strategy Is for Highly