There are more creative tactics recommendations for recall than for recognition in the R&P planning model because:

Question

Quizplus · Accepted Answer

Recall requires more effort from the audience to retrieve information from memory, whereas recognition simply requires familiarity with the information. Therefore, more creative tactics are needed to increase recall as compared to recognition. Advertiser preference, importance, and media organization beliefs do not necessarily impact the need for more creative tactics.

There Are More Creative Tactics Recommendations for Recall Than for Recognition