"The ______ must be long enough to communicate the advertiser's message yet short enough to hold readers' interest"
A) headline
B) subhead
C) body copy
D) layout
Correct Answer:
Verified
Q55: Common types of _ headlines include those
Q56: Standard poster format,portrait orientation,landscape orientation,vertical or horizontal
Q57: _ is the words in the leading
Q58: A study showed that the use of
Q59: The function of a headline in a
Q61: Which of the following is NOT a
Q62: There are more creative tactics recommendations for
Q63: Some marketers have moved to using _
Q64: According to the FCB planning model,for which
Q65: During which stage of the commercial production
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