Common types of ______ headlines include those offering a specific benefit and making a promise.

Question

Quizplus · Accepted Answer

Direct headlines are designed to directly address the reader and offer a specific benefit or make a promise. Indirect headlines use curiosity or clever phrasing to pique the reader's interest. Straight-sell headlines simply state the product or service being offered. Rational headlines appeal to the reader's reasoning or logic. In this case, the question specifically mentions offering a specific benefit and making a promise, which are hallmarks of direct headlines.

Common Types of ______ Headlines Include Those Offering a Specific