_______ headlines may be risky if the headline is not strong enough to get the reader to read the body copy.

Question

Quizplus · Accepted Answer

Indirect headlines can be more creative and attention-grabbing, but also riskier because they don't directly state the benefit or main idea of the ad. If the headline is not compelling enough, the reader may not be motivated to read on and learn more about the product or service being advertised. Direct headlines, on the other hand, state the benefit or main idea upfront, making them less risky but potentially less creative. Straight-sell headlines emphasize the product or service being sold, and rational headlines appeal to logic and reason.

_______ Headlines May Be Risky If the Headline Is Not