_____ are secondary headlines that usually appear in a type size smaller than the main headline but larger than the body copy of a print ad.
A) Direct headlines
B) Indirect headlines
C) Body copy
D) Subheads
Correct Answer:
Verified
Q44: The _ portion of an ad must
Q45: Research has shown that the first thing
Q46: _ are the print ad components that
Q47: A print ad for Titleist golf balls
Q48: Many advertising experts consider that the most
Q50: Which of the following statements describes a
Q51: The visual portion of an advertisement may
Q52: Which of the following is a basic
Q53: _ headlines may be risky if the
Q54: When an advertiser has something important or
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