The visual portion of an advertisement may reduce its persuasiveness because:
A) pictures may not attract attention to the product
B) processing stimulated by the picture may be less controlled and less favourable than the processing stimulated by words
C) pictures are always low in imagery value
D) verbal is always more effective than nonverbal communications
Correct Answer:
Verified
Q46: _ are the print ad components that
Q47: A print ad for Titleist golf balls
Q48: Many advertising experts consider that the most
Q49: _ are secondary headlines that usually appear
Q50: Which of the following statements describes a
Q52: Which of the following is a basic
Q53: _ headlines may be risky if the
Q54: When an advertiser has something important or
Q55: Common types of _ headlines include those
Q56: Standard poster format,portrait orientation,landscape orientation,vertical or horizontal
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