Many advertising experts consider that the most important part of a print ad is the:
A) illustration
B) headline
C) layout
D) body copy
Correct Answer:
Verified
Q43: What is the main text portion of
Q44: The _ portion of an ad must
Q45: Research has shown that the first thing
Q46: _ are the print ad components that
Q47: A print ad for Titleist golf balls
Q49: _ are secondary headlines that usually appear
Q50: Which of the following statements describes a
Q51: The visual portion of an advertisement may
Q52: Which of the following is a basic
Q53: _ headlines may be risky if the
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