The ______ portion of an ad must attract attention and work in a synergistic fashion with the headline and body copy to produce an effective message.

Question

Quizplus · Accepted Answer

The visual portion of an ad typically includes images, colors, and layout, and is crucial in attracting attention and creating a visual appeal that complements the headline and body copy. Subheads, jingles, and trademarks can also play important roles in the overall effectiveness of an ad, but they are not necessarily required in every ad and do not have the same level of visual impact as the visual portion.

The ______ Portion of an Ad Must Attract Attention and Work