A print ad for Titleist golf balls uses the headline "Do you ever wonder why Mike Weir can hit a golf ball so far?" This is an example of a(n):

Question

Quizplus · Accepted Answer

The headline does not directly state the benefit or claim of the product, instead it poses a question that creates curiosity and encourages the reader to keep reading to find out the answer. This is an example of an indirect headline.

A Print Ad for Titleist Golf Balls Uses the Headline