_____ is considered the heart of a print ad but is often difficult to get people to read.
A) The headline
B) The subhead
C) The body copy
D) The logo
Correct Answer:
Verified
Q37: A marketer may not want to put
Q38: Recent television commercials for Buckley's Mixture invited
Q39: Which of the following statements about the
Q40: Most advertisers refuse to use two-sided messages
Q41: The physical arrangement of the various parts
Q43: What is the main text portion of
Q44: The _ portion of an ad must
Q45: Research has shown that the first thing
Q46: _ are the print ad components that
Q47: A print ad for Titleist golf balls
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