Which of the following statements about the dramatization execution technique is NOT true?
A) The dramatization execution technique is particularly well suited to television.
B) The dramatization execution technique often relies on the problem/solution approach.
C) The dramatization execution technique is similar to a slice-of-life execution but uses more excitement and suspense.
D) The goal of the dramatization execution technique is to use testimonials to get the audience involved in the advertising story.
Correct Answer:
Verified
Q34: An ad campaign to convince people to
Q35: A strong example of imagery execution style
Q36: A special type of two-sided message is
Q37: A marketer may not want to put
Q38: Recent television commercials for Buckley's Mixture invited
Q40: Most advertisers refuse to use two-sided messages
Q41: The physical arrangement of the various parts
Q42: _ is considered the heart of a
Q43: What is the main text portion of
Q44: The _ portion of an ad must
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