_____ is the words in the leading position of an advertisement that are likely to be read first.

Question

Quizplus · Accepted Answer

The words in the leading position of an advertisement that are likely to be read first are known as the headline. Option A is the correct choice. Body copy refers to the text following the headline. Subheads are used to break up large blocks of copy and provide an outline of the content. Primary copy is not a term used in advertising.

_____ Is the Words in the Leading Position of an Advertisement