Dara is the creative director for the Wise-Humphrey advertising agency.She spends an hour every morning reading publications such as Marketing Magazine,Strategy,and The National Post to gain a better understanding of what is happening in the world of marketing and advertising.This activity can be characterized as:

Question

Quizplus · Accepted Answer

Dara's activity of reading publications to gain a better understanding of the marketing and advertising world is a form of general preplanning input. This type of input involves gathering information and insights about the industry as a whole, rather than focusing on a specific product or problem.

Dara Is the Creative Director for the Wise-Humphrey Advertising Agency