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Judy,the Creative Director for YTT Ad Agency,is Observing a Focus

Question 35

Multiple Choice

Judy,the creative director for YTT ad agency,is observing a focus group for four-wheel drive SUVs.She is gathering _____ before she begins to develop creative strategy for an SUV manufacturer.


A) general preplanning input
B) secondary internal data
C) product specific preplanning input
D) illumination research

Correct Answer:

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