Petra is the creative director for an ad agency.The agency has just taken on a manufacturer of women's shoes for aqua aerobics as a client.As part of her preparation for developing a creative strategy,Petra reviews some studies conducted on the overall fitness and exercise market as well as a report on the changing roles of women in society.This information is part of the:

Question

Quizplus · Accepted Answer

The information Petra reviews on the overall fitness and exercise market and the changing roles of women in society are part of the general preplanning input. This type of input provides context and background information that can inform the development of a creative strategy for a new client.

Petra Is the Creative Director for an Ad Agency