All Nippon Airways (ANA)is the largest airline in the Far East.Its ads focus on the Japanese hospitality that is offered on its planes-everything from elegant tableware to the finest in Far Eastern cuisine.If comfort and fine food is important to you when you travel,then you should think ANA next time you are booking a flight to Asia.This development of a strong,memorable identity for ANA is an example of:

Question

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This is an example of image advertising, as ANA is creating a strong, memorable identity based on the experience and image of Japanese hospitality, rather than focusing solely on specific attributes or unique selling propositions.

All Nippon Airways (ANA)is the Largest Airline in the Far