Focus groups can be used during the advertising creative process to each of the following EXCEPT:
A) find any special needs that are not being satisfied
B) gain detailed insight into how and why consumers use a product or service
C) evaluate creative concepts, ideas, and campaign themes
D) predict sales figures for a particular period
Correct Answer:
Verified
Q20: _ of a commercial has been proven
Q21: The Taxi advertising agency works to test
Q22: The product's _ says to the consumer,"Buy
Q23: _ research is a qualitative research method
Q24: A(n)_ is a series of drawings used
Q26: The end result of the creative process
Q27: Nizoral A-D shampoo is the only dandruff
Q28: David participated in a study done by
Q29: All Nippon Airways (ANA)is the largest airline
Q30: Petra is the creative director for an
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