______ of a commercial has been proven to be a major determinant of success in changing brand preferences.

Question

Quizplus · Accepted Answer

The likability of a commercial has been shown to have a strong impact on changing brand preferences. This means that if consumers enjoy watching and engaging with an advertisement, they are more likely to develop positive associations with the brand being advertised and be more inclined to purchase the product or service. Length, uniqueness, and frequent airing can all contribute to the success of a commercial, but likability appears to be the most important factor.

______ of a Commercial Has Been Proven to Be a Major