What is the distinction between the brand's positioning strategy and its actual brand image?

Question

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Brand positioning strategy is the intended direction and message the brand wants to convey to its target audience, while actual brand image is the perception and evaluation of the brand in the minds of its target audience. The actual brand image may or may not align with the positioning strategy intended by brand management. Actual sales figures (A) do not necessarily reflect brand image, and while a well-conceived brand positioning strategy (C) can influence brand image, it is not a guarantee. Competitive activity (D) can also impact both positioning strategy and brand image.

What Is the Distinction Between the Brand's Positioning Strategy and Its