Which of the following illustrates how the use of positioning in a marketing communication context is distinct from positioning in a marketing strategy context?
A) There is no distinction.
B) A marketer will use the same message and set of IMC tools with every target segment in order to ensure integrated communication.
C) A marketer will use IMC tools that speak to a very specific target audience with a particular competitive reference point.
D) Only the communication positioning is relevant to the target market.
Correct Answer:
Verified
Q2: Beliefs concerning specific attributes or benefits that
Q3: A _ strategy relates to the intended
Q4: Brand position diagrams should show a comparison
Q5: What is the distinction between the brand's
Q6: The key factor in communicating information about
Q7: Prior to deciding on the most effective
Q8: The market position of a firm represents:
A)
Q9: The market position diagram is also called
Q10: According to the chapter's opening vignette,Tassimo's new
Q11: The chapter's opening vignette reveals that Tassimo's
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