Under the DAGMAR model,a(n)_____ can be performed by,and attributed to,advertising rather than a combination of marketing factors.
A) functional communication change
B) communications task
C) marketing task
D) advertising benchmark

Question

Quizplus · Accepted Answer

According to the DAGMAR model, a communications task can be performed by advertising alone and can be attributed solely to advertising. The model focuses on defining specific communication objectives that advertising should achieve, hence the term "communications task." Functional communication change refers to a change in a consumer's beliefs or attitudes about a product, service, or brand that results in a specific behavior, while a marketing task involves a broader set of objectives such as brand awareness, sales volume, and market share. Advertising benchmark is not a term used in the DAGMAR model.

Under the DAGMAR Model,a(n)_____ Can Be Performed By,and Attributed To,advertising