The basic function of the elements of the integrated communication program is to:
A) communicate with a firm's target audience
B) convince customers to make a purchase immediately
C) convince customers to pay a higher price for a product or service
D) educate customers about the features of a product or service

Question

Quizplus · Accepted Answer

The basic function of the elements of the integrated communication program is to communicate with a firm's target audience. This includes informing, persuading, reminding, and reinforcing messages to convey a consistent and coherent message about a product or service to the target audience. The ultimate goal is to establish a positive brand image and build strong relationships with customers. While educating customers about product features and benefits may be a part of this communication effort, it is not the primary function. Similarly, convincing customers to make a purchase immediately or pay a higher price is not the sole purpose of communication, but rather a potential outcome of effective communication.

The Basic Function of the Elements of the Integrated Communication