The source or sender of an advertising communication:
A) is typically a salesperson
B) is never a nonpersonal entity
C) is typically identified as the owner of the medium in which the communication appeared
D) can be an individual or a nonpersonal entity such as the corporation

Question

Quizplus · Accepted Answer

The source or sender of an advertising communication can be an individual or a nonpersonal entity such as a corporation. While a salesperson may be involved in personal selling, they are not the typical source or sender of an advertising communication. The owner of the medium may be identified, but they are not necessarily the actual source or sender of the communication.

The Source or Sender of an Advertising Communication