Superagencies were formed:
A) because advertisers were disenchanted with large agencies
B) because advertisers wanted agencies who were flexible and responsive
C) to save money for clients and lessen the need for competitive pricing
D) so that agencies could provide their clients with integrated marketing communications services worldwide
Correct Answer:
Verified
Q10: International agencies formed by mergers and acquisitions
Q11: An ad agency that offers its clients
Q12: Which of the following statements explains why
Q13: An advertising agency that is set up,owned,and
Q14: The _ is responsible for understanding the
Q16: Which of the following functions is NOT
Q17: Lack of sufficient internal expertise and personnel
Q18: Companies who use a combination of in-house
Q19: The agency person who is the focal
Q20: The communications link between the ad agency
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