Companies who use a combination of in-house and outside agencies tend to use the external firms mostly for:
A) sales presentations
B) weekly circulars
C) direct mail pieces
D) creative and media services
Correct Answer:
Verified
Q13: An advertising agency that is set up,owned,and
Q14: The _ is responsible for understanding the
Q15: Superagencies were formed:
A) because advertisers were disenchanted
Q16: Which of the following functions is NOT
Q17: Lack of sufficient internal expertise and personnel
Q19: The agency person who is the focal
Q20: The communications link between the ad agency
Q21: The _ is responsible for creating the
Q22: The _ department is becoming an increasingly
Q23: The department in an advertising agency that
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