The department in an advertising agency that is responsible for analyzing,selecting,and contracting for ad space or time that will be used to deliver its client's advertising message is the ________ department.
A) public relations
B) account services
C) marketing research
D) media
Correct Answer:
Verified
Q18: Companies who use a combination of in-house
Q19: The agency person who is the focal
Q20: The communications link between the ad agency
Q21: The _ is responsible for creating the
Q22: The _ department is becoming an increasingly
Q24: Critics argue that the use of _
Q25: The standard agency commission is:
A) 15% of
Q26: An advertising agency that wants its employees
Q27: The growth of the Internet as a
Q28: The Creative Ideas advertising agency handles each
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