International agencies formed by mergers and acquisitions of mid-sized agencies in order to provide integrated marketing communications services worldwide are called:

Question

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Superagencies are formed by mergers and acquisitions of mid-sized agencies in order to provide integrated marketing communications services worldwide. They offer a range of services, from advertising and public relations to digital marketing and branding. Some examples of superagencies are WPP, Omnicom, and Publicis. The term "multinational agencies" is too broad and can refer to any agency that operates in multiple countries, not just those formed through mergers and acquisitions. "Integrated agencies" and "full-service global firms" are also not specific enough to the type of agency formed through mergers and acquisitions.

International Agencies Formed by Mergers and Acquisitions of Mid-Sized Agencies