Which of the following is NOT a measure of marketing communication effectiveness?

Name: Which of the following is NOT a measure of marketing communication effectiveness?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Retail sales results are a measure of overall marketing effectiveness, not just marketing communication effectiveness. The other options specifically measure the effectiveness of marketing communication efforts in increasing brand awareness, shaping brand image, and creating positive attitudes towards advertising.

Which of the Following Is NOT a Measure of Marketing