The advertising remuneration process which rewards the agency based on the achievement of mutually agreed upon objectives is called:

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The Performance by Results system is the process where the agency is rewarded based on the achievement of mutually agreed upon objectives. The cost-based system (A) is when the agency is compensated based on the cost of the work done. The fee-combination method (C) is a hybrid method of paying an agency fee based on a combination of costs and performance. The advertising reward method (D) is not a recognized industry term or practice.

The Advertising Remuneration Process Which Rewards the Agency Based on the Achievement