The four behavioural objectives that are measures of marketing communication effectiveness are intent to purchase,trial,repeat purchase,and _______.

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The four behavioural objectives that are measures of marketing communication effectiveness are intent to purchase, trial, repeat purchase, and brand loyalty. While viral media, brand understanding, and positioning are important concepts in marketing, they are not specifically measures of communication effectiveness. Brand loyalty, on the other hand, directly relates to the effectiveness of marketing communication in building a lasting relationship between the consumer and the brand.

The Four Behavioural Objectives That Are Measures of Marketing Communication