Which of the following compensation methods should an advertiser adopt if its primary goal is to achieve efficiency and accountability?

Question

Quizplus · Accepted Answer

An incentive-based compensation agreement, also known as pay-for-performance, is the best choice if an advertiser's primary goal is to achieve efficiency and accountability. This is because the compensation is tied to the performance of the campaign, which incentivizes the agency to perform at its best and deliver results. It also provides a clear and measurable way to evaluate the success of the campaign, ensuring accountability.

Which of the Following Compensation Methods Should an Advertiser Adopt