Opponents of the agency commission system would argue that this system is not effective because a commission:
A) keeps the emphasis on creative skills not the bottom-line.
B) encourages agencies to recommend high media expenditures to increase their commission level.
C) encourages agencies to limit their client's advertising expenditures.
D) does not tie agency compensation to media costs.
Correct Answer:
Verified
Q34: The _ department coordinates all phases of
Q35: Since most of the client's ad budget
Q36: The _ are the individuals who conceive
Q37: A _ is an agency organizational structure
Q38: Which of the following statements about changes
Q40: The _ in an agency interacts with
Q41: Which of the following is NOT a
Q42: The Performance by Results system reflects three
Q43: What form of compensation is used to
Q44: Which of the following compensation methods should
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents