The ________ are the individuals who conceive the ideas for the ads and write the advertising message.
A) copywriters
B) art directors
C) traffic coordinators
D) account executives
Correct Answer:
Verified
Q31: Which of the following is NOT a
Q32: The traditional method of compensating ad agencies
Q33: Which department within an advertising agency would
Q34: The _ department coordinates all phases of
Q35: Since most of the client's ad budget
Q37: A _ is an agency organizational structure
Q38: Which of the following statements about changes
Q39: Opponents of the agency commission system would
Q40: The _ in an agency interacts with
Q41: Which of the following is NOT a
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