A ________ is an agency organizational structure in which each functional area is set up as a separate department.This structure is called on as needed to perform its specialty and serve all of the agency's clients.
A) departmental system
B) group system
C) creative boutique
D) matrix system
Correct Answer:
Verified
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Q33: Which department within an advertising agency would
Q34: The _ department coordinates all phases of
Q35: Since most of the client's ad budget
Q36: The _ are the individuals who conceive
Q38: Which of the following statements about changes
Q39: Opponents of the agency commission system would
Q40: The _ in an agency interacts with
Q41: Which of the following is NOT a
Q42: The Performance by Results system reflects three
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