The ________ in an agency interacts with personnel from all disciplines and provides insights into consumers and how to communicate with them.

Question

Quizplus · Accepted Answer

The role of an account planner in an agency is to understand consumers and their behavior, which involves interactions with personnel from all disciplines. They provide insights on how to communicate with consumers effectively, which is essential for developing effective advertising campaigns. Media directors are responsible for the media planning and buying process, traffic managers ensure efficient workflow within the agency, and account executives act as a liaison between the agency and the client. However, none of these roles specifically focus on consumer insights and communication strategy like the account planner does.

The ________ in an Agency Interacts with Personnel from All