What form of compensation is used to pay the advertising agency when the client's advertising program does not involve a large amount of media billings?

Question

Quizplus · Accepted Answer

When the client's advertising program does not involve a large amount of media billings, the advertising agency is usually paid a negotiated fee, rather than receiving a share of the profits or a rebate from the media. This negotiated fee can vary depending on the scope of work and services provided by the agency. A 17.65 percent mark up on costs is a common fee structure for media buying, but it does not apply in this scenario where media billings are low.

What Form of Compensation Is Used to Pay the Advertising