Under which type of compensation system might an agency be more inclined to recommend expensive media such as network television and national magazines to its clients?

Question

Quizplus · Accepted Answer

In a commission system, the agency earns a percentage of the amount spent on media by the client. Therefore, the agency would be more inclined to recommend expensive media such as network television and national magazines as they can earn a higher commission on the larger media spend.

Under Which Type of Compensation System Might an Agency Be